Did you know that the global artificial intelligence (AI) in the insurance market, valued at 

 billion in 2022, is projected to skyrocket to approximately 

, reflecting a compound annual growth rate of 

 This rapid expansion underscores AI's transformative impact on the insurance industry, reshaping traditional models and introducing unprecedented efficiencies.

In this blog, we delve into the multifaceted ways AI is revolutionizing the insurance sector. We'll explore how AI enhances risk assessment, automates claims processing, and elevates customer experiences.

Will AI replace insurance agents? Let’s find out!

Why AI is a Game-Changer for the Insurance Industry

The insurance industry has long relied on historical data, human expertise, and actuarial models to assess risk and manage policies. However, these traditional approaches come with limitations, including inefficiencies, delays, and inconsistencies in decision-making. 

 introduces a paradigm shift by offering:

: AI can analyze massive datasets instantly, improving the accuracy of risk predictions and premium calculations.

: From policy issuance to claims processing, AI reduces administrative overhead, allowing insurers to focus on strategic initiatives.

: AI-driven personalization enhances customer engagement through tailored policies, proactive recommendations, and instant support.

: AI’s pattern recognition capabilities help detect fraudulent claims before they impact insurers’ bottom lines.

With these benefits in mind, insurers are increasingly integrating AI into their workflows to gain a competitive edge. But where exactly is AI making the biggest impact? Let’s explore its role across different areas of insurance operations.

, addressing longstanding challenges and streamlining operations. Some of the most impactful applications include:

1. Enhanced Risk Assessment and Underwriting

Underwriting is at the heart of the insurance business, and AI is transforming this process by making risk assessment more precise and data-driven.

: AI algorithms analyze customer demographics, social media activity, medical records, and financial history to determine risk profiles more accurately. For example, Daido Life Insurance in Japan developed an AI-driven underwriting model that visualizes decision-making, enhancing efficiency.

: Insurers use AI to predict the likelihood of claims based on historical patterns, allowing for better premium pricing and risk management. For instance, AI can analyze driving behavior data to predict accident risks, enabling personalized auto insurance premiums.

: AI-driven underwriting reduces reliance on manual processes, increasing efficiency and accuracy while minimizing human error. This automation speeds up policy issuance and reduces operational costs.

Claims management is traditionally time-consuming and prone to fraud, but AI is revolutionizing this aspect by automating and optimizing workflows.

: Insurers use AI-driven computer vision to assess damages from accident images and video footage, enabling quick and accurate claim settlements.

 elaborates on how AI detects insurance claims that humans might overlook.

For example, PwC developed AI models to detect and classify car damages from images, enhancing efficiency and trust in the claims process.

: AI chatbots and virtual assistants handle initial claims, collect relevant documentation, and provide real-time updates to customers. This automation leads to quicker resolutions and improved customer satisfaction.

: Machine learning models detect anomalies in claims and flag suspicious activities, reducing processing times and improving efficiency. For instance, AI can cross-reference claims with historical data to identify potential fraud, expediting genuine claims.

Insurance fraud costs companies billions of dollars annually, but AI is strengthening fraud detection mechanisms like never before.

: AI detects unusual patterns in claims, flagging inconsistencies that may indicate fraudulent activities. For example, AI can identify repeated claims using the same evidence or track suspicious activities using geolocation and IP address data.

: Machine learning models continuously analyze transactions, helping insurers prevent fraudulent claims before they escalate. This proactive approach saves costs and maintains the integrity of the claims process.

: AI scans documents, emails, and social media posts to identify potential red flags related to fraudulent activities. This capability enhances the accuracy of fraud detection and reduces false positives.

Traditional insurance policies are often one-size-fits-all, but AI is enabling hyper-personalized offerings based on individual customer behavior and needs.

: AI analyzes real-time data from IoT devices, such as smart home sensors or connected cars, to offer dynamic pricing based on actual usage. For example, telematics devices monitor driving habits, and insurers adjust premiums based on safe or risky behavior.

: Wearable devices powered by AI track health metrics, allowing insurers to offer personalized premiums and wellness incentives. For instance, health insurers provide discounts to customers who maintain active lifestyles, as monitored by fitness trackers.

: AI-driven analysis helps insurers offer short-term, need-based coverage at affordable rates, particularly in emerging markets. For example, Pula, a microinsurance company, uses AI and satellite data to calculate premiums for small-scale farmers. This led to a 

AI is enhancing customer interactions, making insurance services more accessible and efficient.

: Insurers deploy AI-powered chatbots to provide instant policy information, answer queries, and guide customers through claims processes. For example, Lemonade Insurance uses AI chatbots to handle claims, resulting in faster processing times.

: AI-driven biometric authentication speeds up customer verification and enhances security. Facial recognition technology is also being integrated into mobile insurance apps to verify identities before processing claims. Axa, for example, implemented facial recognition to validate user identities, cutting down fraudulent claims 

: AI assesses customer emotions from interactions, enabling insurers to personalize engagement and improve retention rates.

In one case, Zurich Insurance used AI-driven sentiment analysis to identify and address customer concerns, reducing churn 

6. Regulatory Compliance and Risk Management

Insurance is a highly regulated industry, and AI is helping companies navigate complex compliance requirements.

: AI-driven regulatory technology (RegTech) automates compliance monitoring, reducing legal risks and regulatory fines. These solutions continuously scan regulatory updates and ensure that insurers adhere to changing legal frameworks.

: Machine learning predicts potential market risks, helping insurers adapt their policies and investments accordingly. AI-driven models assess macroeconomic indicators, consumer behavior, and emerging risks, allowing insurers to proactively adjust strategies.

: Instead of manual audits, AI systems generate real-time compliance reports, reducing human errors and improving regulatory adherence. Companies like MetLife use AI-powered compliance automation to manage policy documentation and regulatory filings, enhancing accuracy and efficiency.

With AI enhancing regulatory compliance, the next wave of innovation is driven by agentic AI, which automates decision-making and workflow management for insurers.

Agentic AI: Transforming the Insurance Industry

Agentic AI refers to autonomous AI systems capable of making decisions and performing tasks without human intervention. In the insurance sector, this technology is revolutionizing operations by enhancing efficiency, accuracy, and customer satisfaction.​

Ema is at the forefront of Agentic AI innovation, offering solutions that transform how businesses operate.

 GWE™ functions as the central command of Ema's agentic operating system, orchestrating various AI agents to perform complex tasks. This system enables Ema to automate intricate workflows across multiple applications, adapting to diverse scenarios within the insurance sector.

: EmaFusion™ integrates outputs from over 100 public and private AI models, ensuring high accuracy and efficiency in task execution. This approach allows Ema to deliver precise and reliable results, minimizing errors and enhancing productivity.

Case Study: Moneyview's Customer Support Transformation

Moneyview, a leading digital lending and savings platform in India with over 45 million app downloads and $1.4 billion in loans disbursed, faced challenges in managing a growing volume of customer support queries, especially from non-English-speaking customers. To address this, Moneyview integrated 

Ema's Customer Support Assistant AI Employee

 of incoming tickets, comprehended queries in English, Hindi, and Hinglish, and assisted support agents by suggesting responses for quicker resolutions. This integration led to improved customer experience, reduced operational costs, and effectively managed support volume seasonality.

To experience the transformative power of 

 in your organization, consider exploring Ema's innovative solutions. By integrating 

 into your operations, you can enhance efficiency, improve customer satisfaction, and stay ahead in a competitive market.

So now, answering the question: Will AI replace insurance agents? No. But, AI is setting new standards for efficiency, personalization, and security. From automating claims processing to enhancing fraud detection and improving customer experiences, AI is transforming the way insurers operate.

As AI technology continues to evolve, insurers that embrace innovation while prioritizing trust and compliance will gain a competitive edge in this rapidly changing landscape.

For insurers looking to seamlessly integrate AI into their operations, 

 provide a powerful, scalable solution. Learn how 

AI reshapes insurance by boosting agent efficiency without replacing jobs. Discover AI-driven analytics and improved customer service. Click to learn more!

Will AI Reshape the Landscape for Insurance Agents?

 made a significant move in 2025 by rolling out 

 in some of its stores. These shelves, powered by AI, can automatically keep track of stock levels, alerting staff when products are running low. It’s a simple yet effective solution that made the shopping experience more seamless and reliable, ensuring customers could find what they wanted without the hassle of empty shelves.

At the heart of this shift are AI agents in retail—systems that help customers, manage stock, and streamline processes in the background. Whether it's automatic checkouts or product recommendations tailored just for you, these AI agents are changing how we shop.

So, what does all this mean for the future of shopping? Let’s take a closer look at how these AI agents are transforming retail, what’s already happening in the industry, and what we can expect next.

AI agents are intelligent systems capable of making real-time decisions, automating tasks, and interacting with customers and backend operations. Unlike traditional automation, these AI-driven agents learn, adapt, and operate autonomously

 minimizing human intervention while improving efficiency.

In retail, AI agents power a range of solutions:

, virtual shopping guides, and voice assistants that provide real-time recommendations and support.

: Smart checkouts, cashierless stores, and inventory management tools that reduce operational bottlenecks.

: Automated logistics, demand forecasting, and warehouse robots optimizing supply chain efficiency.

: AI-powered recommendation engines, dynamic pricing, and targeted marketing campaigns.

Ema exemplifies the integration of agentic AI in the retail sector. Her 

 serves as the central command of her agentic operating system, orchestrating various AI agents to perform complex tasks autonomously.

 enables Ema to manage diverse retail operations, from personalized customer interactions to inventory management, with unprecedented efficiency and accuracy.

, a proprietary technology that combines outputs from multiple foundational AI models to maximize accuracy and efficiency. By leveraging the strengths of different models, 

 ensures precise and reliable results, minimizing errors and enhancing decision-making processes in retail operations.

Retailers leveraging AI agents are not just automating workflows—they’re transforming shopping into a seamless, data-driven experience for both businesses and consumers. Now, let’s explore how these AI-driven solutions are making a real impact in the retail sector.

AI Agents Enhancing the Shopping Experience

Consumers expect convenience, personalization, and speed—and AI agents are delivering these expectations.

AI agents in retail are revolutionizing the 

 by delivering highly personalized shopping journeys. By analyzing data such as browsing habits, purchase history, and social media behavior, AI agents recommend products that align with the customer's preferences.

 to tailor its product recommendations, adjusting based on customer feedback and real-time interactions. The platform’s 

 customizes the shopping experience for every user, which is pivotal for customer retention.

With voice-assisted shopping growing rapidly, AI agents are making shopping more convenient and interactive. Voice assistants like Amazon Alexa and Google Assistant allow consumers to shop without lifting a finger, using voice commands to make purchases, reorder products, or check delivery statuses.

 allows customers to order groceries through voice commands, creating a frictionless, hands-free shopping experience. This AI-powered convenience is helping Amazon gain a larger share of the online grocery market.

Consumers increasingly want to experience products digitally before making a purchase, and AI is making this possible. Virtual try-ons powered by AI allow customers to see how clothing, accessories, or even makeup will look on them without stepping foot in a store.

 combined with AI to create the Virtual Artist feature, allowing users to try on makeup virtually. This AI-driven tool helps to personalize beauty product recommendations, boosting customer confidence and satisfaction.

Next, let’s look at how these agents are transforming the shopping journey, making it more engaging and convenient.

AI agents are not just benefiting consumers but also transforming the back-end operations of retail, improving inventory management, demand forecasting, and supply chain logistics:

AI agents are used to predict demand, optimize stock levels, and reduce waste. By analyzing customer data and market trends, AI agents can make real-time inventory decisions, ensuring that retailers never run out of stock or have excess inventory sitting unsold.

Source: LinkedIn Post by Jitendra K Jena discusses Zara’s adoption of unique AI strategies. Zara uses an AI system, 

 to analyze trends, sales, and customer preferences in real-time. This allows Zara to optimize its inventory levels with faster product turnover and a more responsive supply chain.

Retailers are moving toward autonomous checkout solutions to eliminate friction in the shopping experience. AI-powered systems can track what customers pick up, calculate the total, and charge them automatically, removing the need for human cashiers.Amazon Go introduced 

, where customers can pick up items, walk out, and automatically be charged via their Amazon account—no checkout lines. Other companies like AiFi are expanding this technology in partnership with large retailers like Kroger and Sainsbury's.

Retailers are using AI to optimize supply chain operations, manage logistics, and forecast consumer demand. AI agents assist by continuously analyzing data to adjust delivery schedules, production levels, and distribution networks in real time.Ocado, a British online grocery retailer, uses AI-powered robots to manage and fulfill orders in its warehouses. These robots are capable of picking up to 

, while AI algorithms predict demand, optimize routes, and ensure the timely arrival of products.

The food and fashion industries are pushing the boundaries of what’s possible in retail. Let’s take a closer look at how these sectors are leading the charge and benefiting from AI innovation.

As AI continues to transform industries, two sectors stand out for their remarkable adoption and impact. The food and fashion industries are leading the way, leveraging AI to enhance both customer experiences and operational efficiency.

Fast-food chains are integrating AI to improve service efficiency.

 elaborates on AI’s impact on the fast-food industry.

McDonald's is implementing AI across its 

 to speed up service and enhance both customer and employee experiences. This includes AI-enabled drive-throughs and virtual managers to oversee operations.

," an AI tool designed to assist restaurant managers with tasks like labor and inventory management.

Companies like Caper AI have developed AI-powered automated checkout devices, allowing for a seamless shopping experience. Major retailers, including Kroger and Sobeys, have tested these smart carts, and Instacart acquired 

The fashion industry is also leveraging AI to enhance various aspects of retail. Generative AI is being used to improve design processes, forecasting, and supply chain management, potentially boosting profits by up to 

However, there are concerns about the environmental impact of AI, including increased electricity use and e-waste from data centers.

 are utilizing AI for generated campaigns, while companies like Refabric and Vaayu offer solutions to reduce waste and measure product impact.

 describes how the right AI strategy can reduce the increasing impact of fast fashion.

Technologies such as electronic shelf labels, self-service tills, robot packers, and AI-enabled cameras are being implemented to streamline operations. Major retailers like Currys, Sainsbury's, Primark, and Tesco are leading the way in adopting these technologies, reflecting a broader push towards automation in the industry.

AI agents are rapidly reshaping the retail landscape by driving efficiency

personalization, and innovation. From enhancing customer service with virtual assistants to streamlining operations through autonomous checkout systems, AI agents are enabling retailers to meet the evolving demands of the modern shopper.

As retail continues to evolve, embracing Agentic AI offers a clear pathway to staying ahead of the competition. With tools like 

 and EmaFusion™, your retail operations can reach new levels of efficiency, accuracy, and customer satisfaction.

Ready to unlock the full potential of AI in retail? 

Discover AI agents in retail, transforming customer interactions, boosting efficiency, and enhancing service. Learn the benefits and future trends! Unlock insights now.

Role of AI Agents in Reshaping Retail Shopping

In healthcare, every second matters, and yet, many challenges continue to slow down the process. From managing vast amounts of patient data to ensuring that patients follow up on their treatments, healthcare professionals are under immense pressure.

That’s where agentic AI in healthcare steps in. This technology is making a real difference by allowing systems to take over repetitive tasks, make decisions on the fly, and ultimately help clinicians focus more on their patients.

In this blog, we’ll explore how agentic AI in healthcare is making a difference—from improving diagnostic accuracy to streamlining post-discharge care.

Agentic AI in Healthcare: A Transformational Shift

Agentic AI refers to systems that can autonomously execute tasks and make decisions based on data without constant human oversight. In healthcare, this type of AI is becoming a powerful tool for improving clinical decision-making, enhancing patient care, and reducing administrative burdens.

At the core of this transformation is the ability to drive decision-making, optimize workflows, and create value with minimal human intervention. This is where Ema is harnessing the power of Agentic AI to streamline operations and enhance accuracy.

Ema’s unique approach, particularly through its 

 brings Agentic AI into business operations by enabling automated workflows that learn and evolve.

 serves as the engine behind the scenes, integrating data from various sources and ensuring that decisions made by the AI are as accurate as possible.

 makes it possible to build automated workflows that continuously adapt to meet changing business needs.

As healthcare systems become more complex, integrating automation with flexibility and adaptability is paramount. Ema's 

 (ABA) is a perfect example of this integration. ABA goes beyond traditional automation by incorporating learning algorithms and AI agents that adapt to new challenges without the need for human intervention.

But what are the biggest pain points in healthcare today? Let’s look at the key challenges that medical professionals face daily.

Healthcare Concerns Where Humans Need Support

In the healthcare industry, professionals face many challenges that limit their effectiveness in delivering optimal patient care. Despite their expertise, human limitations in managing high patient volumes, administrative tasks, and data overload create hurdles that need addressing. Let’s explore these concerns in more detail:

: Long hours, overwhelming administrative duties, and emotional stress contribute to physician burnout. This strain leads to decreased job satisfaction, which ultimately impacts patient care. Physicians who experience burnout are more likely to make errors or miss crucial diagnostic details.

: Physicians spend significant time on administrative tasks rather than patient care. A study by the American College of Physicians found that 

 of doctors' time is spent on administrative tasks like charting and billing, leaving little time for patient interaction.

: Diagnostic errors account for a significant portion of medical mistakes. A study published in 

 estimated that diagnostic errors contribute to 

 of patient deaths in the U.S. These errors are often caused by clinicians missing subtle patterns in data, imaging, or patient histories, which can delay treatment or correct diagnoses.

: Ensuring that patients follow treatment plans and attend follow-up appointments remains a challenge. Research published in 

 of patients with chronic conditions do not adhere to prescribed treatment regimens, resulting in increased hospital readmission rates.

: With the rise of electronic health records (EHRs), managing and safeguarding vast amounts of sensitive patient data has become a significant challenge. Inefficient data management can lead to security breaches, slow access to patient records, and missed opportunities for proactive care, compromising patient safety.​

To overcome these challenges, healthcare systems need intelligent automation

 Agentic AI offers solutions that support both clinicians and patients. Let’s take a look.

Agentic AI can significantly alleviate these concerns by automating processes and enhancing decision-making, which frees up human resources for more critical tasks. With its ability to process vast amounts of data and perform repetitive tasks, AI acts as a valuable support system for healthcare professionals. Here's how it helps:

 automate routine tasks such as documentation and scheduling. For instance, 

 utilizes voice-dictating and ambient listening technologies to streamline clinical documentation, reducing the administrative burden on clinicians.

: AI-driven systems can handle tasks like billing, coding, and claims processing, minimizing errors and administrative costs. A study by the Healthcare Financial Management Association showed that automating coding procedures with AI reduced coding errors 

, increasing hospital revenue and streamlining operations.

: AI algorithms can process vast amounts of medical data, such as lab results and medical images, to identify patterns and assist clinicians in diagnosing conditions.

 discusses how AI detects Cancer better than radiologists.

 in detecting breast cancer from mammograms, outperforming radiologists in certain tests. This provides an additional layer of support to clinicians, especially in high-pressure environments.

: AI-powered systems can engage patients by sending them reminders, providing feedback on their health progress, and offering educational resources. For example, 

 uses AI to monitor blood glucose levels and offer real-time feedback to patients, improving compliance with treatment plans.​

: AI-powered data management systems securely process and analyze large datasets in real-time. AI applications like 

 help hospitals manage EHRs by automating the organization of patient records, ensuring that critical information is easy to access and up-to-date.​

By addressing these critical areas, Agentic AI is already reshaping healthcare delivery. But what does this look like in real-world settings? Let’s examine some AI-driven success stories

Agentic AI Driving Improvements in Healthcare

Real-world applications of Agentic AI are already transforming healthcare systems worldwide. Below are some notable case studies that demonstrate its effectiveness in solving critical healthcare challenges:

Post-Discharge Care: Lumeris's AI Agent, Tom

Lumeris has developed "Tom," an AI-driven care team member integrated into clinical workflows to enhance primary care services. Operating 24/7 within clinical workflows, Tom autonomously performs tasks such as scheduling screenings, monitoring medication adherence, and delivering personalized patient education.

After patients are discharged from the hospital, Tom also initiates follow-up communications to monitor recovery progress and address any concerns, aiming to reduce readmission rates. This AI solution addresses the significant gap in primary care accessibility, especially considering that 

 currently lack access to a primary care provider.

Physiotherapy Services: AI Physiotherapist "Kirsty" in Scotland

In Scotland, NHS Lothian has introduced an AI-powered virtual physiotherapist named "Kirsty" to address back pain and alleviate NHS waiting times. Developed by Flok Health, Kirsty offers same-day, automated video appointments through a smartphone app.

During these sessions, Kirsty assesses patients' conditions and provides personalized exercise routines and pain management advice. A pilot program involving over 1,000 NHS staff demonstrated positive feedback, with 

 receiving automated triage outcomes and 

 immediately approved for AI physiotherapy sessions.

With these advancements, Agentic AI is proving to be an essential tool in making healthcare more accessible, efficient, and responsive to patient needs.

But where else can this technology be applied? Let’s explore the latest healthcare trends where AI is proving indispensable.

Healthcare Trends Where Agentic AI Proves Optimal

Agentic AI is proving essential in addressing emerging healthcare trends, offering solutions that are scalable, efficient, and adaptable to a range of challenges:

: The rise of telemedicine has increased the demand for AI-powered tools that can manage virtual consultations, automate patient intake, and ensure smooth follow-up care. AI systems like virtual assistants automate scheduling and provide real-time answers. A 

 found that AI improves the quality and accessibility of virtual consultations.

 projects that the global population of people aged 60 years and older will double by 2050. AI-driven tools can monitor patients' health metrics, send reminders for medication, and even predict potential health declines.

: AI is key in advancing the analysis of patient data, including genetic and lifestyle factors, to recommend individualized treatment plans. This approach in oncology helps, where treatments are tailored to the genetic makeup of both the patient and the tumor. 

Harvard's Personalized Medicine Institute

 explores how AI is driving this shift in cancer care.

: AI's ability to predict future health outcomes is being used to anticipate disease outbreaks, predict patient admissions, and guide resource and 

. By utilizing AI models to predict health trends, healthcare systems can allocate resources effectively and intervene earlier in high-risk cases.

: AI plays a critical role in enhancing robotic surgery. Systems like Intuitive Surgical’s da Vinci surgical robots use AI to assist surgeons in performing delicate operations with precision. These systems reduce recovery times, minimize complications, and improve surgical outcomes.

These trends highlight that AI is already shaping the future of healthcare.​

The potential of agentic AI in healthcare is undeniable. It’s not about replacing healthcare professionals but about making their work more effective by automating tasks and offering data-driven insights. Whether it's improving patient outcomes or reducing administrative workloads, agentic AI in healthcare is transforming the way healthcare is delivered.

If you’re ready to see how intelligent automation can work for you, Ema’s solutions might be just what you need. With tools like the 

, Ema is helping businesses across industries streamline operations and work smarter. Hire 

 today and discover how agentic AI can improve your workflows.​

Discover how Agentic AI transforms healthcare with autonomous decision-making and personalized care. Enhance patient outcomes. Learn more!

Exploring the Impact of Agentic AI on Healthcare

Have you ever noticed how online stores seem to present products that align perfectly with your interests and needs? Artificial Intelligence (AI) is the driving force behind this intuitive shopping experience. In fact, companies utilizing AI have reported an average revenue increase of 

This blog delves into the role of AI agents in e-commerce, exploring how they enhance customer experiences, streamline operations, and bolster security measures.

AI agents are software programs designed to carry out tasks that typically require human intelligence. They automate processes using machine learning, natural language processing (NLP), and data analytics. Unlike simple automation, AI agents can learn, adapt, and improve over time.

 assistants understand tone, context, and intent. Some can now proactively assist customers based on past behavior, not just respond to queries.

 They move beyond generic product suggestions by factoring in real-time mood analysis and micro-behaviors (like how long someone hovers over a product). Some AI agents now generate personalized bundles, not just single product recommendations.

 These agents use real-time competitor monitoring to undercut rivals dynamically or maximize profits based on demand surges. Adjust prices based on weather, holidays, or regional events to optimize conversions.

 Instead of just flagging suspicious transactions, modern AI fraud agents predict high-risk behaviors before fraud occurs. They analyze thousands of data points, like typing speed and device usage, to identify fraudsters instantly.

 These go beyond stock tracking. Some AI agents forecast demand down to the hour, ensuring just-in-time restocking. They also automate supplier negotiations by predicting the best times to restock at the lowest cost.

Now, let’s explore how AI agents directly enhance customer experience, making online shopping faster, smarter, and more engaging.

How AI Agents Improve the Customer Experience

Online shopping has changed a lot, but one thing hasn’t—people want things fast, easy, and personal. AI agents are making that happen. They help shoppers find the right products, get quick answers, and even search without typing. Here’s how:

Finding the right product can be overwhelming. AI-powered recommendation engines simplify this by showing highly relevant products based on user behavior.

All posts that contain tag AI Self Service

How AI is Changing Self-Service: Benefits, KPIs, and Future Insights