Agentic AI and the OODA Loop: A New Era of Intelligent Collaboration
July 1, 2024, 6 min read time

Published by Katya Hill in Agentic AI

Generative AI has recently entered a new phase, introducing the concept of AI agents. This development excites many because it moves beyond the traditional one-shot inference, where LLMs generate answers based on prompts without training. As LLMs improve, so does the quality of these inferences. For complex and mission-critical enterprise workflows, non-agentic approaches hit an accuracy ceiling very quickly. Even where they excel, there usually is a better approach via Agents that can provide similar results with a faster and cheaper solution.

Agentic AI introduces advanced interaction with specialized skills for specific tasks, autonomously decides the best action sequence, adapts plans based on context, and adjusts in real time with human or other agent inputs. This workflow mimics human task performance—planning, developing, changing, iterating, and finding optimal solutions—resulting in remarkably better outcomes.

The Evolution of AI Agents

The development of generative AI has progressed from solo language models, which respond to inputs, to AI agents and now to multi-agent systems. Multi-agent systems function like expert teams, with each agent bringing specialized skills to the table. These agents collaborate, leveraging their strengths to complete complex projects or tasks.

Workplace multi-agent systems work with software programs instead of people:

  • Agents: Each AI agent is specialized in a specific task. The content creation agent generates text and visuals, the market analysis agent processes data, and so on.
  • Communication: These agents need to share information. For instance, the market analysis agent informs the content creation agent about trending topics, and the performance monitoring agent provides feedback to adjust strategies.
  • Collaboration: The agents work together towards the overall campaign goal. If the market analysis agent identifies a new trend, the content creation agent can quickly generate relevant content, which the ad placement agent then distributes.

Multi-agent systems can be very impactful with real-world applications across industries. For example, in healthcare, they can revolutionize patient care. Imagine a hospital utilizing individual AI agents specializing in diagnostics, treatment planning, patient monitoring, and administrative tasks. These agents work together seamlessly, despite being developed, deployed, and trained separately with expertise from different medical experts. For instance, one agent could analyze medical images, another could generate personalized treatment plans, while others manage patient records and coordinate care. Together, they enhance the efficiency and effectiveness of healthcare delivery, ensuring comprehensive and personalized patient care.

Key Features of Multi-Agent Systems

  • Autonomy: Agents operate independently, making decisions based on their perceptions, knowledge, and objectives.
  • Local Perception: Agents have a limited view of the entire system, making decisions based on their local environment and partial knowledge of other agents.
  • Communication: Agents share information, negotiate, and coordinate actions to achieve their goals. Communication can be direct (agent-to-agent) or indirect (via the environment).
  • Cooperation: Agents work together to achieve common goals or optimize shared outcomes, even if their individual objectives differ.
  • Adaptability: Agents adapt their strategies based on experiences and environmental changes.
  • Scalability: Multi-agent system environments are designed to scale easily, accommodating additional agents to handle increasing complexity or workload.

Addressing Common Challenges with Agentic AI

The generative AI space is incredibly hot and lucrative due to the possible impact, leading many to invest in building in-house solutions. However, agentic AI tools are challenging to develop and deploy. Common challenges include fragmented tools, LLM hallucinations, accuracy issues, security concerns, and resource demands.

Ema has been addressing these challenges across many industries:

  • Fragmented Tools: Ema’s Generative Workflow Engine simplifies the creation of GenAI applications. Ema abstracts away the complexity of dealing with foundation models, computing, model tuning, infrastructure, observability and seamless UX, to provide you with a Gen AI Conversational OS. Adopting Gen AI becomes as easy as onboarding a new employee. Even non-technical users can easily create, train, and maintain Ema's Personas.
  • Hallucinations and Accuracy: EmaFusion’s mixture of experts combines 100+ models to ensure maximum accuracy and minimize hallucinations.
  • Security: Ema provides robust security, access control, compliance, traceability, and PII obfuscation. Ema is also fully compliant with leading international standards such as SOC2, ISO27001, HIPAA, and GDPR.

Ema’s multi-agent architecture offers the most flexible and easy-to-use agentic system for enterprises. It automatically creates workflows based on simple conversations and stays updated with changes, iterations, and additional information.


Agentic AI and multi-agent systems represent a transformative leap in AI. By integrating advanced algorithms and large language models, these systems bring a new level of sophistication and efficiency to complex tasks. Ema effectively implements and harnesses the power of agentic AI, setting the stage for significant advancements in automation and operational efficiency.