Ema is announcing beta access to GWE, its next-generation agentic orchestration platform, which allows you to conversationally build AI Employees that can automate complex enterprise tasks end-to-end. Ema’s AI Employees are auto-improving multi-agent systems that free up humans to work on more high-value, strategic, and creative tasks.

In the last few weeks, Ema has launched several top-performing AI Employees. In addition to the positive demand we’ve seen from the market, we’ve also had many curious customers ask: How does a horizontal Agentic AI company create bespoke, high-performing vertical AI Employees? Can I do this too to cover even more use cases in my company?

Today, we’re excited to show you how we build AI Employees rapidly, at scale. Introducing Ema’s AI Employee builder: Generative Workflow Engine™.

Generative Workflow Engine™ enables every team to create, onboard, and collaborate with high-performing AI Employees by creating adaptive, multi-agent workflows in record time.

This marks the culmination of 20 months of work for the team here at Ema, towards our vision of creating a Universal AI Employee that can provide unmatched productivity gains across roles by eliminating all mundane and repetitive work.

With countless hours spent on ML research, product research, achieving product-market fit in multiple roles, and seeing firsthand the transformative impact of well-built Agentic AI systems on enterprises, the journey towards making a truly visionary product with GWE has been incredibly rewarding. The realization of our ambitions with Agentic AI has produced outsized returns for our early customers, and we’re now excited to roll this out to more companies in 2025.

The Vision Behind GWE

Driving transformation with Gen AI proved to be more challenging than most executives anticipated. Enterprises initially approached the new AI wave with the same ambition -to unlock the maximum amount of value in the shortest amount of time. Find good use cases across roles, adopt the best applications, and change the way humans work with AI.

But leaders ran into challenges as widespread as their goals:

• Widespread fragmentation: Most bottom-up efforts to achieve this goal lead to teams acquiring vertical solutions, or upgrading existing apps to access experimental, co-pilot AI features. This only added to the chaos that is SaaS usage. Dozens and even hundreds of new apps were added to the mix, each requiring its own acquisition process, proof of concept, training, and maintenance. Ultimately, this lead to duplicate effort across teams, especially since none of these AI solutions could learn from or talk to each other. Moreover, cookie cutter solutions rarely fit the complex workflows that humans deal with everyday.
• Unreliable and underwhelming outcomes: Gen AI was quickly rejected due to hallucinations and lack of impactful use cases, with the industry quickly moving to Agentic AI. Top down efforts from executives usually culminated in the acquisition of horizontal assistants or copilots, leading to the nightmare of shallow adoption (with 5 queries per day being seen as a gold standard) and endless POCs on experimental new capabilities, all in pursuit of 10% productivity gains.

These problems quickly became obvious as we built custom solutions for diverse enterprise use cases as early as 2023, before Agentic AI was the buzzword it is today. An innovative solution emerged at Ema: What if we could build a horizontal platform that easily gives rise to vertical Agentic AI tools, which can adapt, learn, and excel at specialized tasks, and also benefit from being able to talk to each other, breaking down data silos, simplifying software usage, and unlocking new efficiencies?

These realizations proved themselves right as we built GWE:

• Common functionalities reused across use cases: Different functions often share common workflows, allowing for the reuse of core capabilities across departments. Unlike vertical AI solutions, Ema’s AI employees could de-duplicate this work and increase adoption speed, performance, and impact.
• Diverse workflows across similar roles: The same job title in two different organizations can involve entirely different workflows, making fixed, off-the-shelf vertical AI products inadequate. It is necessary for AI tools to be very configurable, so that it can adapt to real world workflows easily.

For example, a healthcare client of ours realized that parts of their clinical team, recruitment team and compliance team all performed similar tasks. They all referred to a set of policies and ensured these policies are being met in certain domains.

On the other hand, Agentic AI solutions for Prior Auth weren’t able to interleave their existing case management workflows, or effectively understand the complexities for certain drugs.

This duality underscores the need for a highly configurable yet scalable Agentic AI platforms—which is what Ema’s GWE is poised to address.

GWE allows you to centralize all repetitive aspects of adopting Agentic AI across use cases, reducing management overhead and accelerating time-to-value.

GWE also lets you build truly bespoke Agentic AI Employees that work exactly like a human in their team would, with all the right real world skills and connections, leading to a much higher accuracy, deeper automation and more intuitive AI collaboration experience for your current team.

How GWE Works: Build and collaborate with any AI Employee in record time

GWE operates as your AI Employee Hub. It lets you describe a new position or problem to be solved, and automatically creates the AI Employee for it, by creating an adaptive workflow with the right agents from our vast, extensible agent library.

GWE helps you onboard and train your new AI Employee before launching it for seamless collaboration with teams. It lets you easily track performance, provide feedback and watch your AI Employee improve every day.

Build a bespoke AI Employee for each role

With GWE, you can conversationally create a new AI Employee in just minutes. Just share a job description or express what the role and responsibilities are in plain words. GWE creates an Agentic Workflow by assembling together the right agents from Ema’s agent library. GWE also sets the agents up with the right data sources, app connections and instructions, seeking human help where needed. Provide feedback conversationally to improve these workflows until your needs are met.

GWE’s Agent Library has hundreds of pre-trained agents, specialised in industries like healthcare, finance, BFSI, Legal Services, and also roles like HR, finance, technology, compliance, and more. This help you achieve velocity in creating the right agent-mesh for your problem statement.

GWE features a no-code AI Employee visual builder that lets you customize or create workflows from the ground up—no programming skills required. Its intuitive design prevents errors and offers AI assistance to citizen developers who are excited by AI, empowering bottoms up AI adoption.

For most common use cases, Ema also has multiple off-the-shelf AI Employees. We’ve launched many of these recently, including our Document Generation suite, AI SDR, and Recruiter suite.

While our pre-built AI Employees help you skip the creation step, GWE still powers all of them and allows you to tweak them to achieve that 100% alignment with your team’s workflows that vertical tools cannot.

Easily onboard and train your AI Employee

Our AI Employees can meet your team where they are. GWE comes with hundreds of pre-integrated apps, easily lets you connect APIs for your bespoke apps, and can enable computer or browser use. This lets Ema easily onboard to all the tools and platforms your regular human AI Employees use.

Further, experts on the team can easily coach the AI employee using onboarding resources given to humans. GWE’s training bed has an inbuilt Turing test where you can do a blind evaluation to rate Ema against a human response for an unbiased evaluation. You can also provide Ema further feedback in plain words. GWE auto-improves the agentic workflows and setup of each agent to improve performance throughout this training.

Collaborate with your AI Employee everyday

While GWE provides a “brain” for your AI Employee, your employee can have many simultaneous faces. Ema offers interfaces that easily plug-and-play with all GWE functionalities: Chat with your employee, collaborate with it on Ema’s agentic document editor, and co-work on Ema’s agentic dashboard. Or have Ema operate out of the apps or APIs you onboarded her to.

AI Employees built with GWE can use Human in the Loop capabilities to pause the workflow or an agent’s execution for human feedback and inputs, to complete tasks collaboratively. They also publish deep explanations and citations for every task, enabling human collaborators to easily provide feedback for instant reiteration and long term learning.

AI Employees can also be enabled to collaborate with each other. GWE allows you to add another AI Employee as an agent in the workflow, to ensure you’re not duplicating development and maintenance efforts.

Expand and improve your AI Employee for growing returns

All of Ema’s interfaces allow users to provide detailed feedback. Ema’s AI Employees also observe and learn from other humans in the team. This feedback is used to constantly retrain the AI Employees, to ensure their performance consistently stays at par with the best in your team.

All AI Employees also come with inbuilt metrics and monitoring, making it easy to measure ROI and identify improvement areas. Ema’s AI Employees are also well-equipped with security and governance features, such as RBAC, data protection to de-identify sensitive data, safe and ethical AI guardrails. Ema is compliant with leading security protocols, including SOC 2 Type I & II, GDPR, HIPAA, NIST CSF, ISO 27001; Ema is also one of the world’s only companies to be certified ISO 42001. Read more about our comprehensive approach and commitment to Trust and Security here. .

Hire Ema’s GWE and transform your workflows today

Explore Ema’s catalog of AI Employees here.

But if you have any enterprise use case for Agentic AI that you would like to explore creating a new AI Employee for, or see GWE as a potential tool to create more AI Employees for your own customers, reach out to our sales and partnerships teams here for a demo.

We’re excited to see the AI Employees you create with GWE transform your enterprise.